Test how you think, not what you memorise.

CAC means customer acquisition cost: the cost of acquiring one new customer. LTV means lifetime value: the value a customer contributes over the relationship. Define the same time period and whether value means revenue or gross profit before comparing them; a revenue-only ratio does not prove profitability.

SEO is search engine optimization: making useful content discoverable in search. GA4 is Google Analytics 4, an analytics platform that records interactions as events. A completed form can be measured with a successful-submission event rather than a click alone.

A key event is an event you identify as especially important in GA4, such as a successful enquiry. It should represent a meaningful outcome, not just a visitor starting to interact with a form.

This version has three questions covering acquisition, search and measurement. Choose one answer to see an explanation, then continue to your score. You can retake it; scores are not saved or submitted to a public leaderboard.