Writing

Ideas for people who act on them.

Field notes on growth, digital strategy, cybersecurity and the decisions behind sustainable brands.

February 2026 · 3 min read

Why Your B2B Startup is Losing Deals Without ISO 27001

Enterprise procurement teams run security questionnaires before signing. If your startup cannot pass a vendor review, the deal can end before the demo.

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January 2026 · 4 min read

How to Structure a Go-To-Market Strategy for a Pre-Seed SaaS

A practical framework for building GTM around revenue and learning—not awareness alone.

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