At pre-seed, the goal is not maximum reach. It is finding a repeatable connection between a painful problem, a specific buyer and a message that earns action.
Begin with a narrow customer
Define who feels the problem most acutely, what event makes it urgent, how they currently solve it, and who influences the purchase.
Choose one learning channel
Use the channel that gives you the fastest quality conversations—not necessarily the cheapest clicks. Track objections, activation and retention alongside acquisition.
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